
Review by Dan A. Nelson
The apparel brand, Kuiu, grew out of one man’s (and his family’s) love of backcountry hunting. Jason Hairston launched Kuiu after a long professional journey that led through the creation, development, and ultimate sale of his first apparel brand. After that commercial success, he wanted to develop a new product line focused on ultralight mountain hunting gear, sold under a different business model: Direct to Consumers.
We’ve spent the last couple of months beating up some Kuiu gear. I enlisted a retired game warden and outstanding hunter to test the gear in the sports for which it was designed. I, meanwhile, tested it as a hiker, fly fisher, and outdoor photographer.
Here’s our take on this gear offered by this young brand.
Kuiu Guide DCS jacket

This softshell jacket features an athletic cut that rides close to the body – which reduced snagging and rubbing against the vegetation, making it easier to move quietly through the forest and brush. Jim praised that feature. But he initially thought the cut was a little snug – later he noted he had gotten used to a slightly oversized jacket, and the Guide DCS fit actually worked well, with no restrictions on movement or action. The trim fit does minimize the amount of layering you can do underneath it, but this is a jacket for active adventures, so that wasn’t a problem. A base layer and modest mid-layer proved adequate for all but the coldest days. The jacket does feature a microfleece inner face for added warmth and comfort.


The Kuiu Guide DCS is an ideal jacket for active hunters – whether they are hunting with shotguns, rifles, bows, or cameras. $249. Buy now.
Kutana Stretch Woven Pant

When I first started as a freelance outdoor photographer (late-1980s), the best technical pants on the market were army surplus wool trousers. Through the years since I’ve field tested and reviewed a LOT of technical pants. Some were designed for climbers, some for hikers, others for backcountry skiers, and even some for hunters and anglers.
The Kuiu Kutana Pant is my new all-time favorite pant for outdoor activities of all kinds.


Kuiu Apparel: Designed for hunters, ideal for all outdoor activities originally appeared on Gear Institute.